var hex = 'ffaadd'; var colors = hexToRGBArray(hex); alert("red =" + colors[0] + " green=" + colors[1] + " blue=" + colors[2]); function hexToRGBArray(hex){ var rgb = parseInt(hex, 16); var red = (rgb >> 16) & 0xFF; var green = (rgb >> 8) & 0xFF; var blue = rgb & 0xFF; var colorArray = [red/255.0, green/255.0, blue/255.0]; return colorArray; }